First, we ensured the tracking setup was correctly configured. This is essential for the algorithm to accurately track relevant events and thereby improve the overall advertising effectiveness. Additionally, we established a segmented campaign structure, allowing precise budget allocation among the various countertops that Stone Studio sells. This structure gives us the flexibility to adjust the budget for different countertops depending on what Stone Studio currently finds most in demand. Implementing low-hanging fruits within best practices and this strategy has led to 50 to 100 leads per month and an efficient use of the marketing budget.