Partnership with
Custom Made Furniture
Partnership with
Custom Made Furniture
Start
Start
May 2023
May 2023
Service
Service
Advertising, video editing and web support
Advertising, video editing and web support
Results
Results
Growth from a few employees to own factory
Growth from a few employees to own factory
What did we do on Meta?
What did we do on Meta?
We started by collecting image and video material with before-and-after pictures of completed projects showcasing carpentry solutions. Then, we edited videos focusing on showing the transformation that these carpentry solutions can create. We set up ads with instant forms in Meta and created an automation in Zapier. This automation sends all leads to an Excel sheet and then to a custom Trello CRM that we developed. Finally, Custom Made Furniture receives an email notification with information about what the specific lead wants, timeframe, budget, and contact details. We consistently generate around 50-100 leads per month at a lead cost of between 6-12 EURO. The budget is adjusted continuously according to what Custom Made Furniture's factory has the capacity for.
We started by collecting image and video material with before-and-after pictures of completed projects showcasing carpentry solutions. Then, we edited videos focusing on showing the transformation that these carpentry solutions can create. We set up ads with instant forms in Meta and created an automation in Zapier. This automation sends all leads to an Excel sheet and then to a custom Trello CRM that we developed. Finally, Custom Made Furniture receives an email notification with information about what the specific lead wants, timeframe, budget, and contact details. We consistently generate around 50-100 leads per month at a lead cost of between 6-12 EURO. The budget is adjusted continuously according to what Custom Made Furniture's factory has the capacity for.
What did we do on Google?
What did we do on Google?
First, we ensured that the tracking setup was set up correctly. This is important for the algorithm to accurately track relevant events and thereby improve the overall advertising effectiveness. Additionally, we set up a segmented campaign structure, which has allowed us to allocate the budget precisely between different carpentry solutions. This structure gives us the flexibility to adjust the budget for various carpentry solutions depending on what Custom Made Furniture currently experiences as most in demand. Implementing low-hanging fruits within best practices and this strategy has led to periods with over 100 leads per month and an efficient use of the marketing budget.
First, we ensured that the tracking setup was set up correctly. This is important for the algorithm to accurately track relevant events and thereby improve the overall advertising effectiveness. Additionally, we set up a segmented campaign structure, which has allowed us to allocate the budget precisely between different carpentry solutions. This structure gives us the flexibility to adjust the budget for various carpentry solutions depending on what Custom Made Furniture currently experiences as most in demand. Implementing low-hanging fruits within best practices and this strategy has led to periods with over 100 leads per month and an efficient use of the marketing budget.
What else have we helped with?
What else have we helped with?
We have generally assisted with web support and ensured that Cookie Consent and other guidelines are followed. Additionally, we visited the factory in Latvia in the spring of 2024. There, we filmed video content, created a website for the factory, and ran lead generation campaigns to help attract new employees. Through this effort, we generated around 150 job applications over a period of 20 days.
We have generally assisted with web support and ensured that Cookie Consent and other guidelines are followed. Additionally, we visited the factory in Latvia in the spring of 2024. There, we filmed video content, created a website for the factory, and ran lead generation campaigns to help attract new employees. Through this effort, we generated around 150 job applications over a period of 20 days.
Read more cases
We have worked with Google and Meta advertising across various industries and achieved noticeable results together with amazing people and companies.
Let’s have a chat
Book a no-obligation call with us, where we can discuss your situation, needs, and the possibility of a 30-day free trial.
Let's have a chat
Book a no-obligation call with us, where we can discuss your situation, needs, and the possibility of a 30-day free trial.
Let's have a chat
Book a no-obligation call with us, where we can discuss your situation, needs, and the possibility of a 30-day free trial.
Read more cases
We've worked with Google and Meta advertising across industries and achieved results with amazing people and companies.
30+ companies helped: